The Curse of Energy Efficiency | The Tyee: "Jevons concluded that: “It is wholly a confusion of ideas to suppose that the economical use of fuel is equivalent to a diminished consumption. The very contrary is the truth.”
The idea that using fuels and resources more efficiently leads to greater environmental ruin became known as Jevons Paradox. Oil-fired and electrical driven technologies have honoured the paradox with panache.
Modern economists don’t talk much about Jevons Paradox, but they do admit that the problem exists and refer it to “rebound.” Just when you think you’ve actually solved a problem, shit rebounds on you, they calculate with their math formulas. When energy efficiency wipes out 100 per cent of the energy savings, economists call the rebound a total “backfire.”"